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We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed jewelry at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support. We have over 20,000 of uniquely designed jewelry and watches to offer but if you are still not able to find the item you are looking for please contact our custom jewelry department and we will work closely with you to create your dream jewelry piece!